Apni Maati

The business operates both as a wholesaler/distributor and retailer across B2B and consumer segments. Their primary objective centers around bridging the gap between local farming produce and end consumers by marketing unrefined, nutrition-dense crops, traditional grains, and high-germination farming seeds.

• Millets & Native Grains (Siridhanya): Unpolished eating millets including Kodo, Barnyard (Jhingora), Little, Foxtail, Proso, and Sorghum (Jowar).  

• Specialty Heirloom Varieties: Specialty crops such as Black Wheat (Kala Gehun), Black Wheat flour, Quinoa varieties, and Black Rice paddy.  

• Superfood & Functional Seeds: Dietary intake seeds like Aliv/Halim (Garden-cress), Black Chia seeds, Flax seeds, and Fenugreek (Methi) seeds.  

• Agricultural & Sowing Seeds: Untreated, organic farming seeds supplied specifically for crop cultivation (e.g., millet sowing seeds, Black Wheat seed, seed-grade chia).

• Natural Sweeteners & Spices: Raw wild forest honey, organic Jaggery (Gur) cubes, and Black & Yellow Turmeric.

• Wholesale & Retail Reach: Supplies bulk packages (5 kg to 50 kg PP bags) for commercial buyers alongside retail consumption packs.  

• Promoting Traditional Crops: Serves as a major regional distributor for climate-resilient crops like millets and rare black grain variants grown under natural farming methods.